Broderville Pictures

We can tell you how great our work is and how much clients love us, which it is and they do, but having examples can reinforce that. 

Here’s what happened when we worked with Broderville Pictures and 4Imprint.  

Background

Aaron Canto at Broderville Pictures hired Michael Fagan to direct three ads for 4Imprint. During his director’s pitch, Michael showcased our studio as the ideal location to capture the content since we have all our services in one location. 

The Challenge

The goal was to shoot three distinct ads over two days, each needing to appear as though they were filmed in completely different locations. They required a studio and team capable of creating three unique environments with minimal travel, as well as providing crew, equipment, and full production support. 

Our Strategy

We delivered on all fronts. Two setups were shot in our soundstage, while we also filmed on-location in downtown Lancaster, PA. Additionally, we transformed our office lobby into a shoot location and sourced a black van for a “rideshare” scene, bringing it into the studio. We even arranged professional clowns through a talent agency in New York. 

For one of the ads, we had to seamlessly transition between two locations: filming the van exterior downtown and then filming inside the van on the soundstage. Thanks to our lighting and styling teams, the final product made it impossible to tell the difference. 

We organized a party scene with 15 extras, securing the talent just a week before the shoot.

Two of the lead actors wore elaborate DIY costumes, which our wardrobe team created from scratch. The results were both hilarious and spot-on for the concept. 

The Results

As you can see, we had some fun with these ads, and what’s even better is that the client loved them.

Aaron Canto, Executive Producer at Broderville Pictures – “What a great experience!  You guys are all truly rockstars and I can’t wait to get back to TCSL for the next gig.”

Services Provided

• Set Design
• Carpentry
• Art Direction
• Set Styling
• Photography
• Video Production